Invisible Technologies had built several successful products and web platforms, but siloed development had led to disparate experiences and an inconsistent brand, hampering cross-sell and integration efforts. Our challenge was to bring consistency to the UX and a unified approach to brand expression across UX, data visualisation, and marketing assets.

We created visual examples for an aligned end-to-end cross-product experience which got teams excited and aligned around a shared vision. At the same time, we embedded in specific Product and Marketing teams to put designs to the test, ensuring they were practical and easy to apply.

Having created dozens of quality visualisations ourselves, we used AI coding tools to create a Figma plugin which the client could use to generate more work similar to ours in the future, thus handing over new tooling which accellerated the design team even after our engagement was complete.

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We developed shareable UX foundations such as design system components and data visualisation guides for product teams. With the Marketing team, we took it further to develop public-facing visuals for the company’s website and promo videos.